Friday, December 27, 2019
Logitechââ¬â¢s Products - Free Essay Example
Sample details Pages: 4 Words: 1087 Downloads: 3 Date added: 2017/09/25 Category Industry Essay Type Analytical essay Did you like this example? 1. In a world without trade, what would American consumers have to pay for Logitechââ¬â¢s products? The costs American consumers would have to pay for Logitech products would increase significantly in a world without trade. This is due to the face that production, assembly, resources, and sale of their products would all have to be conducted in the US. Logitech would no longer be able to rely on China for cheap labor and assembly, or Taiwan for efficient and cheap manufacturing. Therefore these increased expenses would require a rise in retail price for the consumer. 2. Explain how trade lowers the costs of making computer peripherals such as mice and keyboards. Trade helps in reduction of product prices due to following reasons: ? Components are procured from any part of the world where they can be produced/manufactured at the best cost. (Motorola plant in Malaysia makes the mouses chip; Agilent Technologies supplies optical sensors) ? The intellectual capital going in to any product is created at the place where the right talent is available. (Ergonomics design is done in Ireland, software programming is done in Switzerland and Fremont) The actual assembling/manufacturing is done at the place where is can be done most cost effectively. (Assembling is done in Taiwan and China) ? The products reach the customers the most efficient way by taking the services of the most efficient logistics company. (Marketing and operations from Fremont) 3. Use the theory of comparative advantage to explain the way in which Logitech has configured its global operations. Why does the company manufacture in China and Taiwan, undertake basis R in California and Switzerland, design products in Ireland, and coordinate marketing and operations from California? David Ricardoââ¬â¢s theory that states a country should specialize in the production of a good that it produces most efficiently and buy those at which time it is least efficient. Manufacturing takes place Chi na and Taiwan because they have cheap and qualified labor, a well developed supply base, and a rapidly expanding consumer market. These factors of endowments make China more productive at making computer peripherals. Basic R takes place in California and Switzerland because workers are more skilled and productive at R. Logitech designs products in Switzerland because this is where their most skilled designers are located. Since California also houses many large corporation, it makes perfect business sense for Logitech to have their marketing operations here. 4. Who creates more value for Logitech, the 650 people it employs in Fremont and Switzerland or the 4,000 employees at its Chinese factory? What are the implications of this observation for the argument that free trade is beneficial? Logitech make $8 for every mouse being sold. Let us assume that $3 of this is spent on R and software programming. The earnings per employee writing the software code is (3*100)/650 = . 47 cents. The value added per employee in China is (3 *100)/4000 = . 075 cents. Hence the value added by R people is greater. Free trade is beneficial because, it is the free trade which is allowing Logitech to take advantage of the low cost manpower available in China. If free trade w ere not available, Logitech would be forced to manufacture its mice in U. S. at a much higher cost. 5. Why do you think the company decided to shift its corporate headquarters from Switzerland to Fremont? It helps Logitech to stay close to its customers. It can respond to the demands of the customers more promptly. Fremont is also the place where a lot of technological innovations are happening. Logitech being in the high-tech industry, continuous innovation is a key success factor for its business. Fremont is also an important in terms of managerial talent. All these reasons make it convenient for Logitech to move to Fremont. 6. To what extent can Porterââ¬â¢s diamond help explain the choice of Taiwa n as a major manufacturing sire for Logitech? Porters diamond considers four important attributes which will create an environment that helps the domestic industries. The four tributes can be applied to Taiwan becoming a manufacturing hub for electronics goods as shown below: ? Factor Endowments: Taiwan has well qualified people for manufacturing electronic goods. It has good infrastructure and transport facility. ?Demand conditions: There is demand throughout the world for electronic products produced in Taiwan. All major global companies source their electronic components from Taiwan. ?Relating and supporting industries: Taiwan has a well-developed supply base for parts and rapidly expanding local computer industry. Firm strategy, structure and rivalry: There is tough competition and rivalry among local companies which help in better efficiency. Moreover, The government has created Science-based industrial parks through which they encourage companies to invest in Taiwan. Land i s given at very subsidized rates in these parks. 7. why do you think China is not a favored location for so much high-technology manufacturing activity? How will Chinaââ¬â¢s increasing involvement in global trade to help that country? How will it help the worldââ¬â¢s developed economics? What potential problems are associated with moving work to China? All the factors in Porters diamond are at play in China very efficiently. It ha s huge human resources, land, water and other natural resources. It has good infrastructure for transportation, ports and communication. It has created special zones for promoting exports, thus ensuring a good demand for the goods they manufacture. The rivalry among the domestic firms is also very strong. Government supports export oriented firms through funds. The cost of labor is very low. Technical human skills are available. These factors make China a favored location for high-technology manufacturing. Chinas increase in global trade will e nsure that investment flows into China for manufacturing. Its balance of payment position will become very strong. It can use the trade as a lever for political mileage. As more investment happens it w ill help China to reap the advantages of economics of scale. It can provide better living conditions for its citizens. It will also generate funds for planned investments. The worlds developed economics will be able to take advantage of the low cost manufacturing available in China. The global companies can improve the efficiency of their supply chain by manufacturing in China. The following are the potential problems associated with moving work to China: ? The political changes, when they happen, can lead to disruption of work. ?Decision making at the government level is opaque, which can cause problems if unfavorable decisions are taken. ?When there is trouble in the political relationship between the home country and China. ?The companies may lose an opportunity to develop an al ternate to China as a manufacturing hub Donââ¬â¢t waste time! Our writers will create an original "Logitechââ¬â¢s Products" essay for you Create order
Thursday, December 19, 2019
The Role Of Yellow Fever And The Regional Dynamics More...
McNeill favors the role of yellow fever in the regional dynamics more heavily than malaria. He is likely accounting for the swift and virulent nature of a virus over that of the parasite. The seasoned locals would have acquired immunity to yellow fever, but what about resistance to malaria? This question would then likely become a racial aspect, and the creole and slave populations would be a factor. McNeill names the theories differential immunity and differential resistance (differential resistance referring to the Sickle Cell and Duffy mutations). He specifically states that an inherited immunity to yellow fever does exist but is not proven and that acquired immunity in childhood sufficiently explained local and African advantage.â⬠¦show more contentâ⬠¦Europeans again fell victim quickly decimating the ranks, while locals, whether seasoned whites, or those of African descent seasoned or with resistance or immunities, persevered. McNeill shows that even Spain with its entrenched local population, was a ââ¬Å"victimâ⬠in the end, as locals, including local troops, revolted in the nineteenth century, and the Spanish troops brought in succumbed quickly to disease. McNeillââ¬â¢s views align with other scholars discussed previously in this paper, in that falciparum and yellow fever arrived with the enslaved Africans, the plantation system created the environment for slavery and for yellow fever and malaria to flourish. McNeill also aligns with Philip Curtinââ¬â¢s original argument. Ecology plays an important role in events, and no matter the force of human agency, the evolution of the changing environment impeded the will of the European powers. McNeill does not discount human agency, but he considers a larger context, the impact of the disease environment on geopolitics, rather than only studying the local disease experience or the human actions that caused the disease environment outside of a larger context. Billy G. Smith examines the efforts of British abolitionists to establish a slave free colony on an island off the coast of Africa and subsequently follows the voyage of the transport
Wednesday, December 11, 2019
All About Quotes free essay sample
Usually when people are sad, they dont do anything. They just cry over their condition. But when they get angry, they bring about a change. Beginnings are scary. Endings are usually sad, but its the middle that counts the most. Dying seems less sad than having lived too little. However long the night, the dawn will break. Better by far you should forget and smile than that you should remember and be sad. They that sow in tears shall reap in joy. Behind my smile is everything youll never understand. For all sad words of tongue and pen, the saddest are these, It might have been.Theres nothing more depressing than having it all and still feeling sad. Although the world is full of suffering, it is also full of the overcoming of it. I had rather have a fool make me merry, than experience make me sad. The tragedy of life is not that it ends so soon, but that we wait so long to begin it. Nobody really cares if youââ¬â¢re miserable, so you might as well be happy. We enjoy warmth because we have been cold. We appreciate light because we have been in darkness. By the same token, we can experience joy because we have known sadness. Sadness flies away on the wings of time. Jean de La Fontaine I didnââ¬â¢t want to admit it. It was easier to lie. Hide the hurt and emptiness to smile instead of cry. A sad spectacle. If they be inhabited, what a scope for misery and folly. If they be not inhabited, what a waste of space. It is sad to grow old but nice to ripen. I donââ¬â¢t know if Iââ¬â¢m getting better or just used to the pain. The walls we build around us to keep out the sadness also keep out the joy. We ask God to forgive us for our evil thoughts and evil temper, but rarely, if ever ask Him to forgive us for our sadness. You can choose to be happy or sad and whichever you choose that is what you get. No one is really responsible to make someone else happy, no matter what most people have been taught and accept as true. Youââ¬â¢ll just never knowâ⬠¦so many emotions I choose not to show. ~ She says she doesnt care, but her eyes tell a different story. ~ Behind my smile is a hurting heart. Behind my laugh, Im falling apart. Look closely at me and you will see, the girl I am isnt me. ~ To tell you the truth, Ive just been avoiding everything. ~Dont say you know me, when I dont even know myself. ~ I think Im afraid of being happy because everytime Im happy, something bad always happens. Just once I want someone to look at me right away and think I was beautiful. Not after they get to know me, or after they see inside my soul, just me. I want to walk in a room and light up, not blend. ~ I know God wouldnt give me anything I cant handle, I just wish he didnt trust me so much. ~ A golden heart stopped beating, working hands went to rest. He broke many hearts to prove to us, he only takes the best. ~ When I do something great, no one ever seems to remember, but when I do something wrong, no one can ever seem to forget. ~There is only one rain cloud in the sky and its raining on me. Somehow Im not surprised. Eeyore-~ I wake up and think dreams are real. I sleep so I dont have to feel. ~ Its not that I wanna have it, its just that I wanna deserve it. ~ I dont know if youve ever felt like that. That you wanted to sleep for a thousand years, or just not exist, or just not be aware that you do exist, or something like that. I think wanting that is very morbid, but I want it when I get like this. Thats why Im trying not to think. I just want it all to stop spinning. -The Perks of Being A Wildflower-~ Walking down the hall with her head held high, every hair is in its place, sees a friend and she waves hi, wearing a smile on her perfect face. Friendly, smart, and beautiful, everyone adores this girl. Seemingly content, her heads in a whirl. Inside shes unhappy, and doesnt know why. She lays in her bed at night and cries. She doesnt know what causes the tears; how could this princess have insecurities or fears? She has it all. A pretty smile, many friends, a great guy, the newest trends, her family has money, she gets good grades, has her own car, and her makeup never fades. Always looking happy, every single day, but inside shes feeling a different way. This is wonder girl,à shes everyones dream, but things arent always what they seem. I dont deserve you I never did. ~ Behind my smile is everything youll never understand. ~ No matter what, no matter who, no matter what I do, somebody hates me. -Reel Big Fish-~ Cause fucking up takes practice, and I feel Im well rehearsed. ~ I didnt want to admit it. It was easier to lie. Hide the hurt and emptiness to smile instead of cry. ~ Ive learned it takes years to build up trust, but only seconds to destroy it. ~ Life doesnt hurt until you think about how much things have changed, who youve lost along the way, and how much of it was your fault. ~ Why cant you just love me for who I am? Have you ever felt so alone and nothing makes sense? Well thats how I feel right now I feel like Im facing everything myself, with nothing but tears and a fake smile ~ I dont know if Im getting better or just used to the pain. ~ Sometimes I wish I could just be a little kid again. So when life gets tough you can just play pretend. I wanna go back to when Santaà didà exist. When your daddy was theonly boyà you ever kissed. When Disney World was theà best placeà to be. When theà only moviesà you could see were rated G. When your biggest problem was learning to write your name and people didnt change and your friends were theà same. And every time you were sad or you had a bad day. You could just run toà mommyà and it would all be okay. I wanna go back toà no hurt andà no pain just laughter. When everyoneà alwayslives happily ever after. ~ When I cry at night, the only thing I can think to myself is how can I seem soperfectly fineà in the morning. Why do I smile like nothing is wrong? And how does not one single person notice that Imà notà okay? ~ I dont know what I want in life. I dont know what I wantà right now. All I know is that Im hurting soà muchà inside that its eating me, and one day, there wont be any more of me left. Everything that ever cause a tear to trickle down my cheeks, I run away and hide from it. But now,à everythingà is unwinding and finding its way back towards me. And I dont know what to do. I just know that the pain I felt so long ago, its hurting ten times more. ~ Teardrops slowly fall from my eyes as I look to the sky, and I question how come life keeps passing me right on by. I just wonder why I cant escape, is this my fate? To always be unhappy and how much longer must I wait ~ Words hurt more than anything else can, because they last, sometimes forever. ~ It sucks to be alone, even when there are people all around you. Scrubs-~ I wanna get lost from my life sometimes, sit on the side and watch the world go by, I wanna get lost and I dont know why. -Everclear-~ Have you ever lived my life, have you ever spent one minute in my shoes? If you havent, then tell me why you judge me like you do. ~ Every morning you get up and put on a fake smile but what if one morning you didnt? W ould anyone notice? ~ Im not saying I have nothing. Im not saying Im gone completely. Its just sometimes its all a bit too much to handle. Sometimes I feel like its too much. Im not going to do anything stupid because I know it will get better, it has to right? Otherwise there wouldnt be anyone who would live past their teenage years. But for now, just for now, it hurts. ~ You know sometimes, like when someone dies, and youre sad, and its ok to be sad? But then there are times when youre supposed to be happy but youre sad anyway and those times are even worse than the times when youre supposed to be sad. ~ I just dont feel like I know myself very well right now, so how can I be sure about anything? Most of the time I feel so awkward, you know, like I dont belong in my own skin, I get frustrated at everything, I could just scream and theres no reason for it, I just hate myself.
Tuesday, December 3, 2019
Standard Deviation free essay sample
Deviation Definition: Behavior commonly seen in children that is the result of some obstacle to normal development such behavior may be commonly understand as negative (a timid child, a destructive child) or positive (a quite child), both positive and negative deviation will disappear once the child begins to concentrate on a piece of work freely chosen by him. The physical deforms are easier to identify. This can be by birth due to an accident etcâ⬠¦ and most such physical deforms can be either cured. However, deforms that take place in development of psychological aspects of a child are not only threat to building the character and the personality of the child also you find certain physical deforms in curable in medicine. Dr. Montessori, according to her she fugues deviated children are. The naughty children act and react very strong as a result of severe treatment they have received. So their behavior is cruel from others. We will write a custom essay sample on Standard Deviation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The weak children are always mistaken for good children and parent are happy because of their timidly and but they are lazy and afraid of everything. The bright children are very imaginative and live in their own fantasy world. Deviations shown by the strong and weak children are: In the absorbent mind Montessori discussed deviation shown by the strong, meaning those who resist and overcome the obstacles they meet and deviation shown by the weak and surrender to unfavorable conditions. a. The strong children: Defects of the strong are tendencies to violence and aggression. They are also disobedient and destructive, possessive and not greedy by nature. b. The weak children: Defects of the weak are possessive, crying, trying to get others do things for them. They are not independent and bored. They may refuse to participate and have psychosomatic illness. Other deviation fugues- deviation that occurs when the mind cannot express through movement and goes to fantasy because of ego the child defense itself by forcing from difficulty. Barriers of Psychic Deviation: A barrier is an inhabitation which is strong enough to prevent the child from responding to surroundings. It shows itself as disobedience and the childââ¬â¢s intelligence because this deviation keeps away the things that would promote growth. At the age of 6 yrs child is going to an unconscious phenomenon and his will is not control and they become less responsive and the environment. The most common of the barriers produce4 the following deviations: attachment, dependence, possessiveness, inferiority complex, fear, lying, and psychosomatic illness. 1. Attachment: The adult does not allow the child to separate naturally and where the parent/child bond is not strong. 2. Possessiveness: Possessiveness is also a deviation it is a desire to rather than desire for knowledge. 3. Inferiority complex: It is also a deviation it is a result of weakening of ego of a child and he also watches his parents attitude to other people and realize they treat differently to him and the child develop fear and phobias. 4. Fear on lying: As the purpose is of self defense we lie to ourselves and to give experience to this imagination in a wrong way. It is a fantasy. Causes of Deviation: Some deviation while thought to be normal, are not likely to be deliberately fostered. They are likely are messiness, disobedience and quarreling are so many common as to be though normal. The lazy children who actually appear to do little are constructing a thick inner wall of defense to keep out the eternal world. We are all aware of adultââ¬â¢s negative reasons to this behavior. Deviation as fugues is a running away taking refuge, after hiding away one hides ones real energies behind a covering from all the mash. These are the children who are never still but their movement is without purpose. They begin as action leave it unfinished. They are deviated because above all they have lost their object and work in emptiness, vagueness and chaos. Normalization: Dr. Montessori normalization refers to it both as definite happening and a state of being. The normalized children possess a unique character and personality not recognized in young children. Normalization appears through the repetition of a three step cycle. The building of character and the formulation of personality that we call normalization comes about children follow the cycle of work. Preparation for an activity which involve gathering together the material necessary to do the activity. The movement and the thought involved in the preparation serves to call the attention of the mind to begin to focus on the activity. An activity which so engross the child that the reaches a deep level of concentration characterized by a general feeling of satisfaction and well-being. Characteristics: 1. Love for work: include the ability to choose work freely and to find joy in his work. 2. Love of order 3. Profound spontaneous concentrate. 4. Attachment to reality. 5. Love of silence and working alone. 6. Subblimission of possession. 7. Real choice. 8. Obedience. 9. Independence and initiative. 10. Spontaneous self discipline. 11. Joy. Three folds of phenomenon: 1. Polarization of attention 2. Spontaneous repetition 3. Leading to a state of concentration. The Prepared Environment: The prepared environment must be in every way prepared. The environment plays an important role the aesthetics of the rooms is not all that is needed in the prepared environment. The type of material and stimulation used should be carefully selected to stimulate the home and encourage the absorbent mind. Even the environment is prepared we need to give the child time to develop. The case can supplement. The Montessori teacher keeps in mind that this environment may be the childââ¬â¢s best opportunity to correct deviation and achieve normalization. Adults Role: Do not interpret the child in unnecessary help. Provide the material and give the opportunity to work independently. He must have freedom to choose his own work which will do his base on which he is interested. Limit must be provide so that he knows his boundary like and must be protective. He must realize that he cannot disturb other children at work. Concentrated work in the Montessori answer to any deviation. Work means that child has the motivation understanding and capability to complete the task. We must be the backbone to help the child and develop the deep concentration needed to pursue. Observe the disposition of the child when he is still considering a commitment and engagement in the work and the mastery of the work. To encourage these the adult needs to ensure that the environment. Individualization continues to be important we must remember that each person heads are different. So we focus on the needs of the individual. In conclusion the concentration is only the possibility to heal the mind because it will allow the child to work. Self develop only comes within the child becomes self directed and grows in independent. He gains self confidence and dignity (I can do it myself) and therefore normalization child.
Wednesday, November 27, 2019
Sunday, November 24, 2019
Setting the Scene for Great Writing
Setting the Scene for Great Writing The setting is the place and time in which the action of a narrative takes place. Its also called the scene or creating a sense of place. In a work of creative nonfiction, evoking a sense of place is an important persuasive technique: A storyteller persuades by creating scenes, little dramas that occur in a definite time and place, in which real people interact in a way that furthers the aims of the overall story, says Philip Gerard in Creative Nonfiction: Researching and Crafting Stories of Real Life (1996). Examples of Narrative Setting The first den was a rock cavity in a lichen-covered sandstone outcrop near the top of a slope, a couple of hundred yards from a road in Hawley. It was on posted property of the Scrub Oak Hunting Club dry hardwood forest underlain by laurel and patches of snow in the northern Pocono woods. Up in the sky was Buck Alt. Not long ago, he was a dairy farmer, and now he was working for the Keystone State, with directional antennae on his wing struts angled in the direction of bears. John McPhee, Under the Snow in Table of Contents (1985)We hunted old bottles in the dump, bottles caked with dirt and filth, half buried, full of cobwebs, and we washed them out at the horse trough by the elevator, putting in a handful of shot along with the water to knock the dirt loose; and when we had shaken them until our arms were tired, we hauled them off in somebodys coaster wagon and turned them in at Bill Andersons pool hall, where the smell of lemon pop was so sweet on the dark pool-hall air that I am sometimes awakened by it in the night, even yet.Smashed wheels of wagons and buggies, tangles of rusty barbed wire, the collapsed perambulator that the French wife of one of the towns doctors had once pushed proudly up the planked sidewalks and along the ditchbank paths. A welter of foul-smelling feathers and coyote-scattered carrion which was all that remained of somebodys dream of a chicken ranch. The chickens had all got some mysterious pip at the same time, and died as one, and the dream lay out there with the rest of the towns history to rustle to the empty sky on the border of the hills. Wallace Stegner, The Town Dump in Wolf Willow: A History, a Story, and a Memory of the Last Plains Frontier (1962) This is the nature of that country. There are hills, rounded, blunt, burned, squeezed up out of chaos, chrome and vermilion painted, aspiring to the snowline. Between the hills lie high level-looking plains full of intolerable sun glare, or narrow valleys drowned in a blue haze. The hill surface is streaked with ash drift and black, unweathered lava flows. After rains water accumulates in the hollows of small closed valleys, and, evaporating, leaves hard dry levels of pure desertness that get the local name of dry lakes. Where the mountains are steep and the rains heavy, the pool is never quite dry, but dark and bitter, rimmed about with the efflorescence of alkaline deposits. A thin crust of it lies along the marsh over the vegetating area, which has neither beauty nor freshness. In the broad wastes open to the wind the sand drifts in hummocks about the stubby shrubs, and between them the soil shows saline traces. Mary Austin, The Land of Little Rain (1903) Observations on Setting the Scene Grounding the reader: Nonfiction has done a much better job in terms of setting the scene, I think. ...Think of all the splendid nature writing, and adventure writing from Thoreau toà Muir to Dillardà ... where we have fine settings of scenes. Setting the scene precisely and well is too often overlooked in memoir. Im not sure exactly why. But we the readers want to be grounded. We want to know where we are. What kind of world were in. Not only that, but it is so often the case in nonfiction that the scene itself is a kind of character. Take the Kansas of Truman Capotesà In Cold Blood, for example. Capote takes pains right at the beginning of his book to set the scene of his multiple murders on the plains and wheat fields of the Midwest. Richard Goodman, The Soul of Creative Writingà 2008)Creating a world: The setting of a piece of writing, whether fiction or nonfiction, poetry or prose, is never some realistic snapshot of a place. ... If you were to describe with the utmo st accuracy every structure in a city ... and then went on to describe every stitch of clothing, every piece of furniture, every custom, every meal, every parade, you would still not have captured anything essential about life. ... As a young reader, place gripped you. You wandered with Huck, Jim, and Mark Twain down an imagined Mississippi through an imagined America. You sat in a dreamy, leafy wood with a sleepy Alice, as shocked as she when the White Rabbit bustled by with no time to spare. ... You traveled intensely, blissfully, and vicariously because a writer took you somewhere. Eric Maisel, Creating an International World: Using Place in Your Nonfiction in Now Write! Nonfiction: Memoir, Journalism and Creative Nonfiction Exercises, ed. by Sherry Ellis (2009) Shop talk: A thing I never know when Im telling a story is how much scenery to bung in. Ive asked one or two scriveners of my acquaintance, and their views differ. A fellow I met at a cocktail party in Bloomsbury said that he was all for describing kitchen sinks and frowsy bedrooms and squalor generally, but for the beauties of Nature, no. Whereas, Freddie Oaker, of the Drones, who does tales of pure love for the weeklies under the pen-name of Alicia Seymour, once told me that he reckoned that flowery meadows in springtime alone were worth at least a hundred quid a year to him. Personally, Ive always rather barred long descriptions of the terrain, so I will be on the brief side. P.G. Wodehouse, Thank You, Jeeves (1934)
Thursday, November 21, 2019
Personal Organisational Development Essay Example | Topics and Well Written Essays - 2500 words
Personal Organisational Development - Essay Example However, the country currently induces foreign investors in its economy, which has led significant growth. Currently, the countryââ¬â¢s economic prospects ranges at 78% for the service sector, and a reserve valued at ?250 billion (Great Britain, 2012, p, 57). These advantages translate into increased balance of payment for the country. Further, it is economically sound to rate UK as one of the best countries to secure employment opportunities due to its broad spectrum of industries. Through the establishment of the Keynesian theory towards an evaluation of the UK economy, it is evident that the UK economy holds diverse employment opportunities to graduates. The theoretical approach stipulates that, during the short run and long run periods, productivity of the economy will shape up to conform with the desired increase in investment thus propelling the growth of opportunities. The implementation of the theory in transforming the economy is vital since it declares that supply may re main constant during an increase in the level of demand for employment opportunities. Therefore, the constant supply of labour force from graduates will lead to an increase in its demand, which consequently results to high salary offers, decreased unemployment levels reduced rate of inflation (Yaeger and Sorensen, 2009, p, 114). Despite the economic crisis witnessed in the previous period, UKââ¬â¢s investment growth and the constant maintenance in population translates to unlimited opportunities for graduates from different careers. Finance companies in the UK seem to be engaging on continued promotion of their services while neglecting the fact that the sector suffers broadly from crises. It is evident that the corporations derive challenges from the increased number of unpaid loans while the employee population, demand for salary increment to match the escalating costs of living. The corporations admit that the prospective employees who qualify after the recruitment should be k nowledgeable of the past financial performances. Since the year 2005, the economy of UK witnessed a slight increase in the rate of unemployment at a level of 7.3% with a 1.3% emanating from the financial sector. Arguably, the countryââ¬â¢s wealth of diverse investments helped it to recover from the GDP deficit rated at 1.2% in the unemployment levels. Predictions of a continuous rate of reduced unemployment among the citizens seemed ill to the extent that the economy realized a high of 7.8% and a low of 7.3% in 2008-2012. Analyses depict that the concurrent changes in the employment sector of the economy are implicit on the exchange rates of the GBP. Anticipations of the UK financial sector as presumed by economic advisers are that the country would recover the employment rates and eradicate unemployment through implementation of foreign policies. For example, they derived an understanding that the countryââ¬â¢s reserves were instrumental in reshaping the employment levels thr ough an increase in funding and reducing the sovereign debt. This implicates on increased advantage of exchange rates over other foreign currencies for example, the American dollar. They implied that the foreign exchange advantage would lead to an increase in the GDP and per capita incomes (Duckworth andTummons, 2010, p, 42). This would implicate at immediate increased employment rates. However, the increase in the debts that befell the finance industry
Wednesday, November 20, 2019
MKTG 406 = MID EXAM & FINAL EXAM Assignment Example | Topics and Well Written Essays - 6250 words
MKTG 406 = MID EXAM & FINAL EXAM - Assignment Example This can be anything, a stable income or job, etc. The next level of needs which is requirement by the person is the need of love and society. The sense of belongingness is his concern at this stage. He or she starts a family and wants to become a part of the society. The next step in the level of needs is the requirement of self esteem. The person wishes to have a successful carrier and wants to be known for his success. He or she thinks himself or herself to be special. Once the self esteem stage has been achieved, the person goes on to the final level of needs known as the self-actualization. This need is way more important than anything; the aspirations come into play over here. Now having discussed the Maslowââ¬â¢s Hierarchy, let us go on to relating these 5 levels of needs with marketing. As the person goes through the different level of needs, he is always influenced by the some products or services at some point of time. In the first step where the person is looking for the basic needs such as food and shelter, he or she will try to select a food is cheap at the same time nutritious, the advertisement displayed or shown will play a major role in his choice. Similarly, in the second stage the person is looking for security and safety. The security can job or life insurance. Again in this situation, the various firms will try to divert his or her mind to purchase their product or services by saying how different and exclusive their services are. This way the person may or may not get manipulated in purchasing the above services. Again in the next three stages also there are various forms of marketing involved which are used against the consumers. For e xample Vodafone might call a person saying that he or she is their most valued customer and that is he or she is being offered a new mobile connection free of charge. This in return tends to affect the person emotionally and the person will most likely go ahead with the deal. Another
Sunday, November 17, 2019
Common Health Problems of Older Adults Essay Example | Topics and Well Written Essays - 750 words
Common Health Problems of Older Adults - Essay Example To overcome these issues, achieve and maintain high wellness levels, health promotion and illness prevention measures must be practiced. This paper will discuss the health issues associated with older adults and the suggested ways of overcoming them. Although the human bodyââ¬â¢s minimum nutritional requirements are generally consistent through different ages, several exceptions exist. For example, a common problem among older adults arises from the disruption in the ability to absorb, use and store calcium, vitamins D, C and A (Ignatavicius & Workman, 2013). Therefore, their dietary intake should essentially accommodate that requirement. Because of their reduced activity and metabolic rate, body weight may increase, which necessitates the intake of less calories. All these dietary and nutritional needs must be balanced to avoid the risk of problems related to nutrition. This problem is highlighted by the fact that as one ages, the ability to consume necessary nutrients is negatively affected by the failing ability to taste and smell food, often leading to the loss of desire to eat. For example, older adults can consume excess sugar or salt with the possible risk of getting obese (Ignatavicius & Workman, 2013). This calls for their carers to introduce them to balanced diets and healthy selections of food such as substituting herbs and spices with season foods. Another significant dietary problem is caused by the loss of teeth or wrongly fitted dentures, which may be a result of yet another dietary issue arising from inadequate intake of calcium. This becomes a problem because the older adults will avoid foods they cannot chew, overlooking their nutritional values. Unless properly guided and supervised by carers, older adults will tend to consume softer foods that may contain more calories and less roughage such as mashed potatoes and ice cream. The
Friday, November 15, 2019
How Firewalls Mitigate Attacks
How Firewalls Mitigate Attacks Network Security is the process by which digital information assets are protected. If the network security is compromise, severe consequences could occur such as loss of confidential information [6]. To protect the networks the goal of security should be maintain integrity, protect confidentiality and ensure availability [5]. To begin the network security process, you have to first develop security policy and access rules. This policy must identify clearly the network security objectives of the organization. Network Security includes security management, computer system security, data security, and network devices security [1]. Due to the tremendous growth of E-business and the internet all small or large organizations finding it very important to have web presence to compete in todays market. But connecting to the internet means that companys private network will be connected to the outside world [8]. This makes the private network vulnerable to attacks from the internet. As in the case of E-business Companys web server must connect to the internet to provide WebPages to customers. This makes the web or file server susceptible to attacks. The network engineering must defend the network against threats such as viruses, worm, Trojan horse, theft of information, misuse of resources, access control. Now a days access to the Internet without the firewall is same as leaving your house door open to let anyone come inside. As the information theft or identify theft is all time high, computers networks need protection. To provide defence from the intruders or hackers a special device was needed. That is why the device called Firewall was introduced in back in 1988 [17]. Currently there are many different kinds of firewalls in the market. These firewalls not only different in cost but their functionalities are different as well. For an organization it is hard to pick up one firewall and considered protected against attacks. This report explain you different types of firewalls and their functionality. The following figure displays the firewall is placed between the Internet and the private network to provide network security and protecting from attacks. Network Security Policy: As everyone want to protect their network and the information in the network so we should have some kind of rules to define that what is acceptable or what is not acceptable on the network [1]. To apply these rules or procedures we first need to have a security policy. Having a good and detailed security is the excellent start of network security. After the creation of policy we need implement this security policy to provide the technical control. Because if this hardware or software devices is needed to provide the protection. A firewall is used to apply this security policy on the network Securing Network with Firewall: Technical controls are the most important part of the network security program because it provides a protection against the attacks and keeps network safe. Firewall is one of the main types of device to provide technically or physically control the network traffic. What is a firewall: The term firewall originally comes from firewalls which protect the fire from spreading to the other part of the building[4]. A firewall is a device in the network which divide or separate the trusted network (Private network) form the untrusted network (outside network). The firewall can be special devices such as hardware firewall or may be computer runing firewall software. The main aim of the firewall implementation is to protect the network from countless threats and only allow authoried traffic going in or out of the networks. Firewall can be used as standalone devices or can be configure on gateway router on the network such as Cisco PIX firewall [5]. The following figure display the firewall filter traffic by letting only authorized traffic in the network and rejecting unauthorized traffic at the network boundary. How Firewalls mitigate attacks? The main aim of the firewall technology is to protect the sensitive information moving between the two networks [4]. In a real world scenario firewall is placed between a private network and internet to prevent attacks. Firewall is one of the most essential barriers that can defend computer networks from many threats. The firewall at the perimeter of the network is the first line of defence against external attacks. To mitigate the attacks the firewall divides the network into two zones: Trusted Zone: authorized users in the private network or a private network. Least trusted Zone: users from the Internet trying to access the private network. The simple firewall job is to either permit or deny the traffic based on the access rules [4]. Permit: the authorized traffic is allowed in the network according to the predefined access rules. Deny: the unauthorized traffic stop at the firewall and information is sent to network administrator or discarded. The above figure displays that hoe firewall filter the traffic according to the specified criteria. Protecting network with Firewall: Firewalls filter the traffic transfers between two or more than two networks. It can divide the network into protected or unprotected areas. The firewall consider as good firewall if it can protect network from following vulnerabilities: Firewall should provide protection against attacks from outside the network. E.g. internet. Firewall should protect the network from any type of internal attacks. Firewall should grant access to the users according to the access privilege level users posses [4]. Firewall should stop unauthorised users to access the resources. Hardware and Software Firewalls: There are two main categories of firewalls: Hardware firewall and Software firewall [5]. Depending on the network requirements different firewall is used. Each of these firewalls has its own benefits. Both of these firewalls have the same aim of providing the secure communication. In the organization you can you either hardware or software or for better results combination of hardware and software firewall can be used. Hardware Firewalls: As the name hardware explain itself that it is a hardware firewall device. The hardware firewall is a special device which is normally placed near the gateway router of the network or between two networks to control the traffic flow. Before placing it on the network it is configure with the access policy or security rules on the firewall. When it activated on the network it controls of the network traffic going in or out of the network. The hardware firewall examine the incoming packet and compare with the access rules to decide either allow or discard the packet [11]. It is mostly used in large businesses and best suit for multinational companies. The following figure displays the hardware firewall providing network security form the Internet. Advantages: Hardware firewall has different operating system which is the independent of normal system such as Microsoft OS. Microsoft windows operating systems and other common OS have much vulnerability [11]. But hardware firewalls dont use common OS so it is hard for attacker to have successful attack. The other benefit of this is it faster than the other types of firewalls and easy to implement on the network [11]. Disadvantages: The main disadvantage of the hardware firewall is that it is one point of failure. If the hardware firewalls fail than all the traffic on the network will stop. No traffic can go in or out of the network. The other disadvantage is that if attacker hack the firewall he can control the traffic going in or out of the network. The most hardware firewalls cost more than the software firewall and specially trained staff is required to manage the device make the overall cost higher. Also most of these hardware firewalls are designed by different companies so that each of these needs different configuration and maintenance. The network administrative needs to learn about that specific firewall before placing it into the network and must have knowledge of how to administer the firewall deceive [11]. Software Firewalls: Software firewall is a special software firewall program that can be install on the devices such as router, server or PC. Once it is installed and configure properly it works that same way as hardware firewall. It examines the traffic and allows or denies access according to the predefined access rules to determine whether the packet has permission to access the network or not. The consideration must be taken when installing the software firewall on the existing devices because software firewall going to use the CPU and other resources on the devices [11]. Make sure the device have sufficient hardware resources to provide excellent performance in this environment. If there are not enough resources available for software firewall to operate, this can impact the network performance. Also as the attacks and vulnerabilities changes because attacks try different or new methods to attacks on the network so that the software firewall need to upgraded to provide the complete protection against new threats on the networks. It is best suitable for small businesses and home networks. Because it is easy to implement and no special hardware is required. The following figure displays the computer or router running the software firewall providing network security. Advantages: As the software firewall can be installed on the existing network devices so it normally cost less than the hardware firewall. There are many free software firewall programs on the internet which can be downloaded on the PC for free. Disadvantages: Software firewalls share the system resources with other applications running on the computer. It can impact the performance of the computer if there are no enough resources. Most of the times software firewall companies give free firewall application provide basic network protection only. To get the full protection against all attacks you have to pay for the advance services. The other disadvantage of the software firewall is run on existing operation system, so it can be very vulnerable to have same king of attacks as on operating systems [11]. Different Types of Firewalls: After defining the two major categories of firewall, now the next part of the report explain the types of firewall based upon how firewall filter packets and its behaviour in the network security. In this report TCP/IP model is used to define the process of how packets are treated and filter by different types of firewalls. Packet-filtering Firewall: This was the first type of firewall to protect the networks. Packet filtering firewall check the source and destination IP address of the packet and let the packets in or out according to the security policy of the organization [8]. Normally gateway router on the network edge is used to filter these packets. Access control list (ACL) can be configured on the router to act like packet filtering firewall. Based on the access rules router can allow or deny access into the network. The following figure displays the incoming coming packet can be filter based on the specified rules such as IP address, packet types and port number. Advantages: It the simplest form of the firewall and easy to implement on the network. When Packet filtering firewall is placed in the network it will not slow the network down and users of the network will not feel the difference in network performance. Disadvantages: This was the first type of firewall introduced for the networks. As it check the layer 3 address in the packet and let the packet in or denied access according to the security policy. IP spoofing is technique to spoof the IP address to any IP address you like to change. Hackers can use IP spoofing software to get the access through the packet filtering firewall. The other problem with packet filtering firewall is that it does not know who is using the service. Recommended Usage: Packet filtering firewall is used in low security environment or when the cost is an issue. It can be implemented on the router to save money but this kind of firewall should not be used in high security environment. Good for small businesses or filter traffic within the organization. Stateful Inspection Firewall The stateful firewall checks and monitors the state of the connections between source and destination [4]. It is the most complex type of firewall. This type of firewall can monitor all kinds of connections e.g. connection initiation, connection termination and information transfer [4]. It can perform the multilayer inspection. In multilayer inspection the packets first checked at the Internet Protocol layer (Layer 3 of the TCP/IP model) if the packet is granted access than it can also perform the second check at the application layer (Layer 5 of the TCP/IP model). It can inspect the TCP or UDP sessions and keep monitor these session between the source and destination. When the packet first arrived at the firewall it inspects the protocols in the packet and authorized or denied the packet according to the network security policy. If the packet is authorized than it keeps the information about the sources, destination, port number and TCP sequence number in the record table. E.g. Cisco Pix firewall The following figure displays the incoming coming packet can be filter based on the specified application rules. Advantages: It is more secure than the packet filtering because it can not only do the deep inspection of the packets but also keeps records of each session. Disadvantages: It can slow the network down because all traffic goes through firewall and this kind of firewall is expensive. The other disadvantage is the when packet inside the network go outside the hackers can capture the packet and examines the internal IP address in the packet header. This can give hacker some information about the IP address scheme used in the network. This information leads towards the some sort of attack on the network. But NAT can be used to resolve this problem with stateful firewall. Recommended Usage: This kind of firewall is good for networks that required high level of security. Mostly used by the medium and large size organization where audit of each session is required. Application-level Gateway Application level firewall was design to provide more security to the network by checking all layers of the TCP/IP model. As the packet switching firewall only examine the incoming packet up to Internet protocol layer of but application layer firewall provide security checking up to application layer. The application firewall is a dedicated computer also known as proxy server. Proxy server proxy for external services request for internal services and proxy exchange information with internal network [1]. The main advantage is that it hides the internal network from the outsiders. A proxy service has two important components: proxy server and proxy client [3] The job of the proxy server is to accept connection from one side of the network and connect to the other side of the network. Proxy Server first checks if the connection or host is allowed or not, if host is allowed than the proxy server makes the second connection to the destination host on the other side of the network. In this way the source host is connected indirectly to destination host via proxy server. This indirect connection between source and destination hide the valuable information about the internal network to pass on to external network. Advantage: As Application layer firewall filter up to application later, it can understand variety of different application so that checks can be perform on the content of the different application traffic for effect results. Disadvantages: If there are too many users in the network proxy services may slow the network down. The following figure displays the incoming coming packet can be filter based on the specified application rules. For example you can stop the HTTP traffic and allow all other protocol. With the application firewall you have more control to filter traffic based on the protocols. Recommended Usage: This kind of firewall is good for networks that required high level of security such as Banking. Mostly used by the medium and large size organization. It cost more than the packet filtering firewall. Circuit-Level Gateway Circuit level firewall is more advance form of packet filtering firewall because it can examine the incoming packet in more detail. It also provides more protection against attacks as compare with packet filtering firewall. Circuit level firewall not only checks the IP address, port number but it also checks the TCP handshake status between source and destination hosts and keep record of the TCP handshake [12]. This type of firewall checks TCP handshake connection status before authorizing the access. The circuit level firewall works at the TCP layer (Layer 4 of TCP/IP model). Because it need to examines the TCP handshake between hosts and open the session between hosts. The source host start the connection, when the packet arrived at the gateway; the gateway examines the connection information in the IP packet. The gateway find the match of the packet with the in security policy predefined on the gateway. If the packet gets permission to enter in the network the gateway makes the 2nd connection to the destination host. When the IP packet arrives at the destination it has the source address as the address of the gateway [12]. The following figure displays the traffic is only allowed if the session is initiated by the authorized host on the network otherwise all other traffic will be denied. Advantages: The circuit level gateway provides better protection against some attacks such as IP spoofing which packet filtering firewall cannot detect. It checks each TCP session and open the port manage all the incoming and outgoing connection. Because of that no unauthorized traffic allowed in the network it is considers protected network. The other main circuit level gateway benefit is that it hides the IP address of the trusted network from the un-trusted networks because outside host only get the source IP as the gateway address. E.g. Network Address Translation (NAT) Disadvantages: The main problem with this kind of firewall is that it does not check the content of the packet. This means that the in the packet the content may be some kind of virus or worm. Because of this reason authorized host mistake can bring virus in the network. Recommended Usage: This kind of firewall is good for networks that required high level of security. Mostly used by the medium and large size organization. Network router can be used to act as a firewall but for large organizations separate firewall devices is recommended. Comparison between different firewalls: Firewall type or cost vary depends on the size of the organization and type or access required. My investigation is based upon for medium size company. Now a day firewalls are very advance piece of equipment that has most the function in one device. E.g. IDS, IPS Hardware firewall So many different types are available in market, depend on the type can filter based upon IP address Yes it can Depends upon the security policy the firewall can filter incoming or outgoing traffic. These are mostly proprietor devices so the network administrator must learn to manage. Cisco ACE 4710 HARDWARE-0.5GBPS-100 à £1083 Expensive because it comes with the special hardware device. Software firewall YES Yes it can filter Yes it is easy to operate. Cisco PIX Firewall Software à £248 Relatively cheaper that hardware firewall Packet filtering firewall YES NO Basic firewall cannot filter ports. If configure to filter it can check either incoming or outgoing or both traffic. Yes it is easy to operate. Netgear SRX5308-100EUS ProSafe Quad WAN Gigabit SSL VPN Firewall à £347 One of the basic type, you can find this firewall cheaper. Stateful firewall YES YES YES YES Cisco ASA 5505 Security appliance Unlimited Firewall Edition Bundle à £441.36 Expensive but provide good level of protection Application level firewall YES YES Easy to manage GUI based interface which makes it to configure SonicWALL NSA 220 à £644.00 Expensive but provide good level of protection Circuit level firewall YES YES YES Easy to manage GUI based interface which makes it to configure Cisco ASA 5505 Firewall Edition Bundle security appliance à £566.15 Expensive but provide good level of protection Recommendation and Implementation: Firewall design principles: The first thing to remember that firewall is good only if it is configured properly but before buying and placing the firewall in the network you should know the answer of the following questions. What type of network it is and what are the network requirements? What is kind of information you have in the network? What level of protection is required? Where to place the firewall in the network? Firewall Basing: There are many choices to place the firewall in the network. The following part of the report explains the best placement of the firewall. Bastion Host The bastion host is a computer system that is used on the network especially on the local area network. It is normally installed after the first firewall. This system is designed in such a way that all the traffic has to go through it. As all communication of the private LAN go through it is designed to harden against attacks from outside. It runs the secure version of operating system and record of the audit information [18]. The following figure displays the bastion host in the network. All traffic in or out of the private LAN is going through the bastion host. Figure 11 Bastion host example [Ref: 13] Host-Based Firewalls The host based firewall is designed to protect the individual host in the network [4]. This kind of firewall mostly used for the servers [18] or other important host in the network to provide another layer to defense against the attacks. Host based firewall normally comes with the operating system or because it is software based so you can also buy and install on the host. This is the most effect solution to prevent the individual host in the network. Because most of the attacks now a days comes from the inside of the organization network. So the firewall at the boundary cannot protect from these internal attacks. By installing the host based firewall on host can defend host against security violation and control the traffic according to the access rules. As it is on the host itself it can protect host from both inside and external attacks. The other benefit of host based firewall is that it can be designed and configure according to the host requirement. The reason is that as some host on the network has different operating system or different needs e.g. servers. The disadvantage to have host based firewall on host is that host processes each packet which is CPU intensive. This traffic checking process can slow the performance of the individual host. The following figure display each host in the network has host-based firewall to gives extra protection to the individual host according to their needs. Figure 12 Host based Firewall [Ref: 14] Personal Firewall It is application software that can be installed on the computer or host. Once activated on the computer it examines the traffic going in or out of the computer. User control this firewall through GUI based application and configures the required level of security. It can allow or deny the traffic as defined by the user. There are many free personal firewalls available on the internet which can be downloaded from the internet. E.g. AVG antivirus is free and comes with basic personal firewall. The other thing you must remember that it is design to protect one host, this means that personal firewall need to install on every host on the network. This is not very scalable in the large network that is why it is mostly use for personal computers in homes or for small office. The following figure display the example of the Norton personal firewall. Figure 13 Personal Firewall Example [Ref: 15] Firewalls in network design: There are many solutions available here are some of the important ones: Demilitarized Zone (DMZ) design: The Demilitarized Zone (DMZ) is the special area which is designed between two networks. DMZ provides protection against outside and inside attacks. The external firewall is used to protect the network and the internal firewall is used protect the network from inside attacks; the secure area is created between the two firewalls. In the large organizations this area is used to keep the servers such as web server or file servers so that the authorized outside users can access the network. In really you are creating three zones: Outside zone (Internet) Intermediate zone (DMZ) Inside zone (Private network) You can see from the figure below that two firewalls are use to create DMZ. Figure 14 Firewall Implementation in DMZ design [Ref: 17] Fault tolerant firewall design: The following design can be used to provide fault tolerant solution. In the following design two firewalls are used. One of the firewall is in active mode (main firewall) and the other one is passive mode (standby firewall). If the active firewall fails the passive firewall takes control. This is best solution to provide the network security and redundancy. Figure 15 Example of fault tolerant firewall implementation [Ref: 16] Test the firewall: After firewall is installed in the network, you should always test that how effect it is and what are the vulnerabilities of this firewall. Testing the firewall can be done by using the network testing tools such as network penetration tools or Port scanning tools. These tools are available in the BackTrack software version 5 for network testing. If you able to hack you own network and bypass the firewall, its means that firewall is effective. In this way you can able to find the vulnerabilities of the firewall and work on these weaknesses to resolve the network security issue. Overall benefits and limitations of firewalls: Benefits of using firewall in the Network: Prevent unauthorized personals in the network. Prevent sensitive information exposure to unauthorized hosts. The flow of data between two networks or between two hosts can be controlled. By the deep examination of the data packet certain protocols can allowed or deny in the network. Security policy rules can be configuring to provide technical control. As all the network traffic goes through firewall, placing the firewall at the edge of the network gives one point of entry for all data. It makes easy to manage one point control connection to outside world. Limitations of Firewalls: As firewall is the single point of entry for all traffic, failure of firewall can cause the disconnection from the internet or other connected networks. Some of the new attacks may not be detected by the firewalls. Hackers try different ways to bypass the firewalls by checking the weakness or vulnerabilities of the specific firewall and attack according to the type of firewall. By placing the firewall on the network edge can slow down the network performance because firewall has to check each packet going in to out of the network. If the firewall configuration is not right it may not stop the attacks. If the packet is encrypted firewall cannot understand Conclusion There is no one firewall which can be placed on the network and network will be 100% secure. So do not rely on just one firewall to provide all kind of protection. In the network use multiple protection devices such as IPS or IDS with the firewall to defence against other attacks. The most important to have network security policy and all users must agree to follow this policy. The firewall devices must be configured according to the security policy of the organization. The network administer should continually review the firewall as the level of the threats changes frequently. The best firewall should reduce the risk of attacks and easier to manage setting. The cost is another important point when selecting the firewall. Lastly when selecting the firewall network requirements, quality of service and performance should be the main consideration because it is the focal point for the traffic going in or out of the network. Too many users and extra load on the firewall can degrade the p erformance of the whole network. So during selection of the firewall consideration of network requirements is the most important stage.
Tuesday, November 12, 2019
Mind Control Essay
Have you ever walked around a shopping mall intending to go to only one store, yet two hours later youââ¬â¢re still in the mall and you havenââ¬â¢t walked into the only store you planned to go into? What pulled you into the other stores? You were just walking down and all of a sudden you smelled a whiff of some good scent, so you walk into Abercrombie and Fitch. The smell hooked you in and then you began looking at clothes and the time just got the best of you and your money. Abercrombie and Fitch used a form of mind control to hook you in and get you to walk into their store and then buy their product. Today we will discuss the topic of mind control, how it affects us as students today, and how the media shapes our ideals and values with mind control. Mind control is defined in psychology as Social Influence. Social influence occurs every minute of every day. Itââ¬â¢s the many ways in which people can manipulate other peopleââ¬â¢s perspectives beliefs and ethics. For instance, The Compliance Method is intent to make a shift in a personââ¬â¢s behavior, not in his perspective or belief. This is one of the biggest advertising campaigns that are being used so successfully today. Itââ¬â¢s the ââ¬Å"Just do itâ⬠approach. Persuasion, on the other hand, aims for a change in attitude, or ââ¬Å"Do it because it will make you feel Blissful, Healthy, or prosperous.â⬠Whereas the Education Method (which is called the propaganda method if you donââ¬â¢t believe what is being taught.) attempts to alter a distortion in a personââ¬â¢s beliefs, saying something along the lines of ââ¬Å"Do it because you know itââ¬â¢s the right thing to do.â⬠A common way that millions of people get brainwashed as young adults is as being students. Grading, humiliation, favoritism and other techniques, are used in most school systems to punish and reward certain behaviors and ideas. An abundance amount of kids learn in school for example, that t hey are secondary, stupid, inadequate, untalented , and failures thanks to absentmindedness or intended brainwashing done by teachers, who are commonly themselves brainwashed. Students furthermore learn not to be creative, not to question authority, not to be individuals or do things that differ from the mainstream way. Subconsciously they dread the disciplinary action and humiliation that came when they were in school years before. This is mainly the reason many adultsà are afraid to ask their questions and thereafter never learn new things. This condition affects thousands worldwide and limits adult intellectual growth. Perhaps the most powerful, yet the least recognized form of brainwashing is in the media. The media affects our thought patterns, expectations, priorities and relationships. The advertising industry influences parents by making them feel that they can buy their childrenââ¬â¢s love. They accomplish this through linking love and guilt with the purchase of products. Instead of being a good parent, they minimize theyââ¬â¢re guilt by buying their kid the newest product on the market. Parents spend approximately 16 hours a week with their children; while theyââ¬â¢re children spend about 40 hours a week on any sort of media. This shocking statistic shows just exactly what is most influential in a childââ¬â¢s life. The media especially preys on kids and teens under the age of 24, because this is when theyââ¬â¢re brains are most impressionable. Youââ¬â¢ve probably noticed many teenagers imitating the dress and even the speech patterns of the rich and famous. Take the Kardashianââ¬â¢s for example, how many girls do you see trying to talk like Kim or look like Kyle? Isnââ¬â¢t it scary how easily influenced we are by whatââ¬â¢s going on around us? Brainwashing happens every minute of every day. Whether itââ¬â¢s from the constant media were always hooked into, our upbringing or just the society we are living in today. Now that we are aware of whatââ¬â¢s going on around us, we can make sure we agree with what is being fed to us and not just ââ¬Å"do itâ⬠because were told it will make us feel a certain way, because itââ¬â¢s the right thing to do, or just do it because everyone else is.
Sunday, November 10, 2019
Parenting Article Comparison: ââ¬ËPutting Fathers in the Frameââ¬â¢ and ââ¬ËDads Armyââ¬â¢ Essay
The following shall compare to articles about the ââ¬Ënew ageââ¬â¢ father. A ââ¬Ënew ageââ¬â¢ father is one that does most work looking after the child of the family. Dadââ¬â¢s Army is an article from a popular magazine written by Damon Syson that shows evidence of these ââ¬Ënew ageââ¬â¢ fathers and his view that all ââ¬Ënew ageââ¬â¢ fathers should â⬠put down the papooseâ⬠. The other an article called ââ¬ËPutting Fathers in the Frameââ¬â¢ by Elizabeth Grice from ââ¬ËThe Daily Telegraphââ¬â¢, that tells us there is no such thing as the ââ¬Ënew ageââ¬â¢ father and tells us that there should be more of them. The essay shall find similarities and differences between the two articles considering several factors: layout, language, and any other relevant comparisons. Firstly we can consider the layout of both articles. The pictures in the article ââ¬ËDads Armyââ¬â¢ surround the main article and are of cheesy ââ¬Ënew ageââ¬â¢ fathers in which there are quite a few. This is completely different to what the article in the ââ¬ËDaily Telegraphââ¬â¢ that only has one that cracks a joke about fathering. Another difference includes varying spaces between lines, bigger spaces in the magazine article than the newspaper article. One of the main differences includes the narrative. ââ¬ËDads Armyââ¬â¢ is written in first person and has the views and opinions of the writer, a man. ââ¬ËPutting Fathers in the Frameââ¬â¢ is written in the third person and less personal and direct and doesnââ¬â¢t refer as much to the writer, a womanââ¬â¢s opinions. The magazine article uses celebrities and young men to back up his opinions and evidence of ââ¬Ënew ageââ¬â¢ fathers like Jude Law and David Beckham. This is different to the newspaper article that refers to Prince Charles and unknown professionals to back up its point. ââ¬ËDads Armyââ¬â¢ uses much more easier vocabulary than ââ¬ËPutting Fathers in the Frameââ¬â¢ in which the vocabulary is far more sophisticated. There is also one more difference within the structure and form of the articles. ââ¬ËPutting Fathers in the Frameââ¬â¢ uses hyphens to create a perfect column where the magazine article doesnââ¬â¢t, a word is too big it leads on the next line. The two articles do not only contain differences, they do contain a number of similarities. The paragraph length varies in both articles however they do seem around the same length. Both articles have the use of italics, capital lettering, and rhetorical questioning. The language of the two articles are very different, ââ¬ËPutting Fathers in the Frameââ¬â¢ puts down the average father almost telling us that the ââ¬Ënew ageââ¬â¢ father no longer exists and promotes the idea. This is different to ââ¬ËDads Armyââ¬â¢ that puts down the idea of ââ¬Ënew ageââ¬â¢ fathering, and tells fathers to act normally. This conflict of belief allows brutal language for ââ¬Ënew ageââ¬â¢ fathers and supportive to normal dads in ââ¬ËDads Armyââ¬â¢ and vice versa for ââ¬ËPutting Fathers in the Frameââ¬â¢: ââ¬Å"smug dadsâ⬠¦ just put down the papoose and get over itâ⬠and ââ¬Å"sick ofâ⬠¦ acting like theyââ¬â¢re the Neil Armstrong of nighfeedsâ⬠These words within these quotes ââ¬Å"smugâ⬠and ââ¬Å"Neil Armstrongâ⬠really put down these ââ¬Ënew ageââ¬â¢ men whereas the newspaper article really puts them up there and promotes them: ââ¬Å"Many fathers who have wiped a lot of noses (in other words been a ââ¬Ënew ageââ¬â¢ father)â⬠¦ will feel aggrieved to be told they are backslidersâ⬠This quote from ââ¬ËPutting Fathers in the Frameââ¬â¢ really does give the feeling that being a ââ¬Ënew ageââ¬â¢ father is a good thing. ââ¬ËDads Armyââ¬â¢ promotes normal dads the same way the newspaper article promotes new age fathers: ââ¬Å"Itââ¬â¢s no walk in the parkâ⬠This tells us that being a ââ¬Ënew ageââ¬â¢ father isnââ¬â¢t easy and itââ¬â¢s hard to live up to it, normal fathers just do as best as they can for their children, isnââ¬â¢t that good enough? ââ¬ËPutting Fathers in the Frameââ¬â¢ on the other hand puts down the ââ¬Ëaverageââ¬â¢ father: ââ¬Å"The slobs are backâ⬠and ââ¬Å"appalling self-assessmentâ⬠¦ for it seems his type spends less than five minutes.. with his childâ⬠So with both articles having different viewpoints and opinions we get different language for the two groups. The two articles content varies too. As the newspaper article is written by a woman, it is difficult for her to make a necessary judgement on the issue of ââ¬Ënew ageââ¬â¢ fatherhood, so relies on a number of statistics to back up her point, and uses the views of an expert Mr Parsons, executive director of Care for the Family, a family charity. This can be compared with the magazine article ââ¬ËDads Armyââ¬â¢ in which the main bulk of the article is in fact the writerââ¬â¢s view, and uses a regular father. Overall the two articles have very conflicting views of the so-called ââ¬Ënew ageââ¬â¢ father and so have very different true content. So the varying views conflict yet share the same topic- fatherhood.
Friday, November 8, 2019
Next of Kin essays
Next of Kin essays The next of kin a documentation of mind matter and love. This book was very inspirational it gives you a whole new outlook on the experience and the feelings of animals. Trying to relate with how much Roger Fouts has accomplished in his life is unbearable he has had so many experiences that have been recorded in this book. It was the type of book that was hard to put down from the beginning. In the next few pages I will discuss parts of the book that really moved me and left an impression on me. There are so many great parts it was hard to pick just a few to look into. I read this book in the first few weeks of school and re-read in the last two weeks, also I have bought a copy for my sister who is very interested in primate psychology and it has so much information and personal experience in it that it is in a way a textbook for primate psychology. Washoe was an extraordinary animal saved out of NASA by very patient and brilliant people, it was very exciting to see the advancements that she had made throughout the book. Not only her but also the few people that had have been working with her. The Gardners the first care takers of Washoe was saved by the Gardners had put a lot of trust into Roger and he proved to be able to accept and work with Washoe from the beginning on. Fouts, started off as a little kid knowing his only monkey to be curious George, never realizing that George was not a monkey but a chimp. Growing up on a farm Fouts was always around many animals tending and working with them. Realizing the importance of the entire animal Fouts than realized the loyalty when his dog brownie had died jumping in front of the tractor to save his fallen brother. The care for animal was in all of the family even the mother who had many old time stories to tell about animal intelligences. A life and environment changing situation had happened when Fouts was about twelve years old and the only ones still...
Wednesday, November 6, 2019
Societal Effects of the Americ essays
Societal Effects of the Americ essays The American Industrial Revolution had many profound and indelible effects on American society. The enormous expansion of American business and industry promoted a drastic change in the basic division of labor. The basic need of industry is labor, so a great demand for a workforce was created. Growing industrialization caused a huge influx of laborers into cities. As more factories sprang up, labor was expanded to utilize women and children. With expanding business and more workers, workers began to adamantly demand higher wages or more favorable hours; unionization came into full force. The American Industrial Revolution caused major growth of urban populations, precipitated a change the division of labor, and began movements for workers rights The migration of laborers from rural farm life to urban factory life was a major result of Americas industrialization. A fact of economic life is that workers in an industrial setting are able to command higher wages than farm workers. Labor in an industrial setting is simply more efficient than the productivity of farm workers. Because economic systems compensate laborers in accordance with their output rather than how hard or how long they work, industrial labor becomes the obvious choice for a worker. As Chamberlain states in The Enterprising Americans, The productivity for a worker in a factory could be as much as ten times that of their farming counterparts (97). Simply stated, the simple gain in productivity meant a wage increase ten times that of farm work, only by switching to industrial labor. For the great majority of workers, this was too much to resist, causing an exodus of laborers from rural to urban areas and skyrocketing the As factories spread, there was a high demand for workers. However, during the early stages of industrialization, labor was difficult to obtain. In urban areas...
Sunday, November 3, 2019
Law of Property Act 1925's Research Paper Example | Topics and Well Written Essays - 1000 words
Law of Property Act 1925's - Research Paper Example The land is defined in the Law of Property Act 1925, s. 205(1)(ix) as including 'the surface, buildings or parts of buildings' and whatever is attached to the land becomes part of the land. This raises, in practice, an important problem relating to ownership of those items which, but for the fact that they are attached to the land, would constitute chattels. The distinction needs to be drawn between those items which are fixtures, and therefore part of the reality, and those which are not, and therefore remain personally. One of the very established presumptions of UK Land Law is that whatever is attached to the land is part of the land as a fixture. Thus, if the land is sold, items which can be classed as fixtures pass to the buyer as part of the reality. There is no need for separate mention of these items in the contract as would be the case for chattels. An object which is brought onto land may be classified under one of three Broadheads. In general, a thing fixed to or in a relationship with the land is a fixture and is legally treated as a party of the land itself. The doctrine, therefore, transforms the personal property into real property. The doctrine of fixtures can have dramatic consequences. In Brand Vs Chris Building Society Pty Ltd a house built on the wrong block of land became part of that land, rendering it the property of the owner of the land. It can be difficult to distinguish between chattels and fixtures. The general rule is that when something is annexed to the land it becomes part of the land. It is, however, very difficult to say with precision what constitutes sufficient annexation. Should first look at extrinsic clues, most notably any contract between the parties.
Friday, November 1, 2019
Professionalism and Ethics in Surveying Essay Example | Topics and Well Written Essays - 1000 words
Professionalism and Ethics in Surveying - Essay Example The ethical conduct for a professional surveyor thus dictates that licensees shall engage in the practice of conducting land survey in an ethical manner while at the same time being familiar with the appropriate and recognized codes of the land surveying ethics. Considering the ethics, liability and legal manners for a professional surveyor, a surveyor should justify his actions at all times, be able to demonstrate personal commitment in abiding by the ethical standards in maintaining integrity of professionalism. As part of the liability, it is necessary for the surveyor to uncover sufficient facts in regards to the property being attracted through acting as a fact finder. The quality of these outcomes forms the mark of a professional. As a minimum requirement, the surveyor engaging in looking, finding or using property corner monuments assumes the responsibility of obtaining the copies of all necessary adjoiner conveyances called for in the legal description furnished, obtain all m aps called for, and obtain the pertinent recorder adjoined surveys. The surveyor will also obtain the available public agency maps and when dealing with GLO states, obtain government township plats and field notes. All of these are essential for enhancing the ethics, liability and legal aspects when dealing with corner monuments (Eccles & Kingston University, 1995). Corner monuments are the parcels or lines of easements that are only possible to visualize on the ground through setting markers or with aid of survey monuments.
Wednesday, October 30, 2019
Analyse the structure of the UK supermarket sector Assignment
Analyse the structure of the UK supermarket sector - Assignment Example According to the UK Retail Food Sector Market Brief, supermarkets made up for about 6400 stores with an estimated value of 98 billion pounds in 2008 (Sainsburys And Waitrose UK Supermarkets Porters 5 Forces Competitive Advantage, 2009). The UK grocery market has increased to 133.3 billion pound in 2007, which accounts for a 4 percent increase from that of 2006 (Nicholson, 2008, p. 3-4). The major supermarkets that occupy the bulk of the market share (almost 75 percent) are Tesco, Sainsburyââ¬â¢s, Asda (owned by American retailer Wal-Mart) and Morrisonââ¬â¢s. These are commonly known as the ââ¬Å"Big Fourâ⬠. The other retail chains include Marks and Spencer (UKââ¬â¢s biggest clothing marketer), Waitrose, Somerfield, Budgens, Netto Iceland, Aldi, and Lidl. Tesco is the largest non-food market chain in the UK which includes outlets like Extra, Homeplus, Metro and others. Each of these retailers focuses on some particular market section. Tesco for instance, marks the middle market offering economy as well as expensive products. Compared to Tesco, Sainsburyââ¬â¢s targets a little up-market while, Asda, a Wal-Mart chain and Morrisonââ¬â¢s focus a little down-market. Even Somerfield operate at the sam e level as Asda and the others namely, Budgens, Iceland, Aldi, Netto and Lidl are all price-focused retailers. Waitrose, a John Lewis Partnership, is however the most up-market retailer among all. Discount retailing has become a growing division of the grocery retailing in UK and Tesco ad Asda contest a strong competition in this field. Among them, the top position is occupied by Tesco, with a market share of 31.4 percent which is quite ahead of the other retail chains. Second to Tesco is Asda with a market share of 17.1 percent followed by Sainsburyââ¬â¢s occupying the third position. It covers 15.7 percent of the total market. Morrisonââ¬â¢s rank last among the four with a market share of 11.2 percent (Nicholson, 2008, p. 6-7). The market structure exhibited by the
Monday, October 28, 2019
Mis Wintergear Case Study Essay Example for Free
Mis Wintergear Case Study Essay MIS 2301 Winter Gear Distribution Case Study wPlaces order Confirm order and delivery date, issues invoiceà confirms invoiceà fulfills order and ships goodsà follow up delivery conditions met, and payment received wPlaces order Confirm order and delivery date, issues invoiceà confirms invoiceà fulfills order and ships goodsà follow up delivery conditions met, and payment received Winter Gear Distribution Winter Gear Distribution FastFit FastFit 1. WGB WGB FastFit FastFit 2. A single personnel computer A single personnel computer Sales Sales scanner scanner Operations Operations Arrows| Flow of operation| 1| FastFit places order with sales personnel over the phone | 2| Sales manually completes paper order forms and sends confirmation to Fastfit for each order and their delivery dates| 3| FastFit confirms for orders to be filled| 4| Operations fills and ships orders to Fastfit| 5| Accounting issues invoice to FastFit| 6| FastFit fulfills payment as agreed| LAN with 4 personal computers, printer, and file server LAN with 4 personal computers, printer, and file server IBM ASA 400 system with 3 CRT-terminals IBM ASA 400 system with 3 CRT-terminals Accounting Accounting WAN to connect departments WAN to connect departments 3. If customers call and ask for the status of their orders, the answer would generally be simple because the order can be labeled as processing, fulfilled, shipped, or delivered. If the customer wanted more details, and depending on the tracking systems that the company uses, they may or may not be able to give them the general location of the order (UPS map tracking). Companies would general want to fulfill orders in a timely fashion, so pushing orders out of warehouses would be recorded and their status updated, therefore, it is not much of a business problem. 4. Errors in filling orders are likely because, for example, for ordering online, a customer can general edit shipment addresses, or items in their cart while the order has still not been shipped. If the company operated like WGD and had no communication between their departmental systems, confusion on theà what, where, and how much of a customerââ¬â¢s order can be messed up or not reflect the changes. Aside from the er rors of processing orders, delivery can have errors as well, such as late deliveries or deliveries to the wrong addresses. The business impact is that customers will be dissatisfied and frustrated due to the inefficiency of the supplier company. They will complain about the timeliness, or operation of a company which would harm the companyââ¬â¢s reputation and possibly decrease revenues. Bad reviews by customers can lose a companyââ¬â¢s past customers or ward away new ones. 5. Steps | Time elapsed | Customer places order with WGD| ~30-60 mins (over the phone, not very time consuming)| WGD processes order | ~1 day (must check inventory, input order into system)| WGD sends confirmation of order and delivery dates| ~within 1 day (email, digitally)| WGD fulfills and ships order| ~2 days (packages order, checks it over, updates order system input, ships out)| Customer receives shipment| ~3-4 days (delivery is most time consuming but since standard delivery is 5-8 days, fulfillment and delivery add up to about 5 if in U.S)| WGD issues invoice | Occurs during delivery| Customer fulfills payment| Varies, can be immediately or with a payment plan| WGD can likely ship an order within about 2-3 days but delivery time will be between 5-8 days. This is not a business problem because most companies operate similarly with standard delivery times, however, WGD can improve their efficiency, reduce errors, and increase customer satisfaction if they updated their systems to be interconnected and more modern technology. 6. A scanner in the Sales Department would reduce the time needed to manually input process forms. A WAN network would also be useful because it would connect the Sales, Operations, and Accounting Departments despite being in different buildings; this decreases error probability and increases efficiency in processing, fulfillment, and shipment. ( See red figures in diagram in Q2 for changes in technology to WGD).
Saturday, October 26, 2019
Blood Power: Mimetic Rivalry and Patrilineal Descent of Sacrificial Ritual :: Myth
Blood Power: Mimetic Rivalry and Patrilineal Descent of Sacrificial Ritual PERFORMANCE NOTES This piece includes three movements. Each movement depicts a mythic or ritual relationship between womenââ¬â¢s blood and sacrifice. I have adapted each of these myths/rituals in some of my own words to create a narrative. In the first story, the sacrifice is not explicit, but has become a part of the ritual that reenacts the myth. The bloodletting that comprises the ritual reenactment does not result in death, but functions as a rite of passage for young boys and functions as a cathartic experience for communities of men, much as a ritual sacrifice is said to bond a community. [1] The ritual reenactment of this creation myth involves men making incisions on their arms and penises to simulate menstruation. The synchronicity of this action is key and is depicted not only in the group aspect of the ritual but in the process of shaking their bodies to spread blood on their own and others adjoining limbs. The rite of passage involves adult men entering the womenââ¬â¢s area, where many generations of women are tending the children and working, snatching the young boys from their motherââ¬â¢s arms and taking them to the menââ¬â¢s camp, where they are covered in their own blood and that of other, elder men as well as red ochre only to be returned to their motherââ¬â¢s gaze, but not to their custody. This ritual takes place not only as a rite of passage, but also as a catalyst for group solidarity, before a hunt, or to bring the rains. [2] Movement I : A tale of the Wawilak Sisters and the Rainbow Snake This Aboriginal Australian creation myth is found predominantly in the northern and western regions of the country. There are many variations of this myth. The version you are about to read comes from Blood Relations: Menstruation and the Origins of Culture, by Chris Knight [3] . The Wawilak Sisters and the Rainbow Snake At the beginning of time, two sisters were traveling across the landscape giving names to the features of a previously unnamed world. One carried a child; the other was pregnant. They had both committed incest in their own country, the country of the Wawilak.
Thursday, October 24, 2019
Bad debt
Bad debt is a serious financial problem affecting the United States. When people do not pay their debts, the economy suffers because the banks, credit card companies, doctors, utility companies, and other businesses lose money. The same applies to when businesses fail to pay their financial obligations to other businesses. However, personal bad debt and corporate bad debt is viewed differently by the government (Bankruptcy FAQ for small business. ) Corporate bad debt is easier to file bankruptcy upon than when a private person loses money.This seems to be simply because allowing corporations to do business honestly without threat of losing their personal financial security is an important ideal to keep the economy going. A company getting rid of their bad debt through bankruptcy all but destroys their ability to stay in business. Personal bad debt, however, is treated stricter because there are by appearance more controllable factors. People are expected to feed their families and st ay in a home without using credit and to not borrow more than they can afford.In addition, the companies and government likely fear that if people who donââ¬â¢t pay their bills can repeatedly file bankruptcy and keep everything they bought, there will be no incentive for them to do the right thing and live within their means. Those who honestly cannot pay their bills will not go to jail, but in the case of a business will likely lose their company and in a personââ¬â¢s case lose any homes or other property owned (Bankruptcy Courts. ) Otherwise, the economy would be in even worse shape if people and businesses could just run up bills, decide not to pay them, and not have any additional financial consequences.The governmentââ¬â¢s position seems to remain that businesses have a better right and need for credit to help the economy than individual households, and this is unlikely to change anytime soon. References: Bankruptcy Basics. (2006). Retrieved March 25, 2009 from U. S. C ourts: http://www. uscourts. gov/bankruptcycourts. html. Bankruptcy FAQ for small business. (2009). Retrieved March 25, 2009 from Bankruptcy in Brief: http://www. moranlaw. net/business-bankruptcy-faqs. htm.
Wednesday, October 23, 2019
Courage Essay
Every human being on this planet is unique and different but we are all born with the gift of courage. However there are very few who take advantage of that gift. Courage is the ability to work oneââ¬â¢s way through a tough situation, be it mental or physical. We all have faced or witnessed tough challenges before. Th difference, however, is that some people tend to give up when the goings get rough, while others keep on. People commit acts of courage on a daily basis, many of them without even realizing it. Today I will talk to you about an event in particular. Imagine playing hockey with a bunch of boys and being the only girl itââ¬â¢s very difficult, even more then it sounds. I was the only girl on the team and most of the boys would refuse to pass the puck to me or even tell me when I did a good play. This didnââ¬â¢t bother me very much because I knew I would just have to work harder to prove them wrong, it was a challenge I was ready to take on. Half the season was done and everyone got to know me better and most of the team started to be friends with me, except one. His name was Aidan, he had blonde hair and blue eyes. He would always insult me before and after practice, in front of the rest of our team but they would never say anything to the coaches. Yes it was difficult to not let it get to me but I would always tell myself to just let it go. One day before our game he came up to me while I was alone and started insulting me and swearing at me. My only defence was to stand up for myself and tell him what I thought, I pinned hi m against the wall and told him how bullying people isnââ¬â¢t gonna make himself feel better and that he should stop immediately. After that day, he never bugged me again and that act of courage changed my life for the better. Courage is a necessity to the evolution of our people. Without courage, African-Americans would still be stuck Iââ¬â¢m slavery. There would be no one there to fight for the rights of the people we now consider equals. Courage can be found Iââ¬â¢m various forms. Courage is the only thing that gets us through the hard times, and the tempting opportunities. Courage is vital to the evolution of the human population. It os also an essential quality to becoming a successful person.
Tuesday, October 22, 2019
Turning Spanish Adjectives Into Nouns
Turning Spanish Adjectives Into Nouns In Spanish, almost any descriptive adjective (and a few others) can be used to function as a noun by preceding it with a definite article such as el or las. Typically, adjectives made into nouns are the equivalent of the English ____ one or ____ person as in the following examples: azul (blue), el azul, la azul (the blue one)pobre (poor), los pobres (the poor people)nuevo (new), el nuevo, la nueva (the new one)mexicano (Mexican), el mexicano, la mexicana (the Mexican) The gender and number will depend on whats being referred to: à ¿Quà © casa prefieres? - La blanca. (Which house do you prefer? The white one.)Habà a muchas fresas. Comprà © las ms frescas. (There were many strawberries. I bought the freshest ones.)Habà a muchos pltanos. Comprà © los ms frescos. (There were many bananas. I bought the freshest ones.) Sometimes, nouns made from adjectives take on meanings of their own, at least in certain contexts. The definitions below arent the only ones possible: roto (torn), el roto (the tear)mal (bad), el mal (evil, wrongful act, sickness)perdido (lost), el perdido, la perdida (the reprobate, the lost soul)decolorante (causing something to lose its color), el decolorante (bleach)semejante (similar), los semejantes (fellow human beings) The adjective-turned-noun is in the neuter gender when the adjective is turned into an abstract noun or when the adjective-turned-noun is not referring to a specific person or thing. The singular neuter definite article is lo; in plural, the neuter is the same form as the masculine, with a definite article of los. Such neuter nouns are translated in a variety of ways, depending on the context: Fuera lo viejo, venga lo nuevo. (Out with the old, in with the new.)Lo importante es que tenemos la oportunidad. (The important thing is that we have the opportunity.)Los interesantes son los intangibles. (What are interesting are the intangibles. Here, the English seemed less awkward when the first phrase was translated as an adjective.)Te regalo lo tuyo. (I am giving you whats yours.) Sample Sentences Los ricos no piden permiso. (The rich dont ask for permission. The sentence is the name of a former Argentine television show.) Uno de los cnceres ms comunes en los hombres es el cncer de prà ³stata. Los agresivos pueden requerir cirugà as. (One of the most common cancers in men is prostate cancer. The aggressive ones can require surgery.) Dos tercios de los analfabetos del mundo son mujeres. (Two-thirds of the worlds illiterate are women.) Los baratos cuestan 6 euros. (The cheap ones cost 6 euros.) No todas las bellas pueden ser modelos. (Not all beautiful women can be models. Depending on the context, this also could refer to girls. If bellos had been used, it could have referred to men only or to both men and women.) Los sacerdotes catà ³licos romanos no son los à ºnicos que pueden hacer exorcismos. (Roman Catholic priests arent the only ones who can do exorcisms.) Los fritos fueron el artà culo comprado con mayor frecuencia. (The fried ones were the article most often purchased.) Los enfermos andaban por las calles. (The sick people walked through the streets.)
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